Roxon Heroes: Spotlight on Cyclist Aria Kiani

Cycling is full of riders who chase progress, explore freely, and rely on their gear when the day takes an unexpected turn. At Roxon, we look for people who embody that spirit. Aria Kiani is one of them. Riding out of Santa Monica and rooted in the terrain of Northern California, he brings a mix of discipline, curiosity, and confidence that aligns with the way we design tools: purposeful, reliable, and ready for any scenario.

We talked with him about bikes, maintenance, and why a good multitool earns its place in every rider’s kit.

From the First Ride to His Current Focus

I was first introduced to cycling by my friend, mtb pro Michael Zanetti. Who taught me how to train like a cyclist. I trained for stage racing.

Now he rides for enjoyment and challenge. He signs up for events spontaneously. For him, riding stays fun when it stays flexible.

A Look at Current Cycling Setup, and What Defines It

He rides an Enve Melee with Shimano components throughout. The bike is tuned aggressively in a Tadej inspired style, which suits how he pushes himself on longer climbs and fast group rides. The fully integrated cockpit and clean lines give the bike a personal feel, something he appreciates just as much as performance.

The Roxon Implement That Has Already Earned A Trusted Spot

The tweezers were the unexpected lifesaver. Aria used them to pull a staple out of his tire during a ride, which spared his tube and avoided a long walk home. He laughed about it, but moments like that are exactly why he keeps the Roxon on him. Small details end up making a big difference.

Suprisingly the tweezers helped pick out a staple from my tire in the middle of a ride. Saving me a tube.

Go-To Roxon Tools for Trailside and Workshop Tasks

He uses the Allen keys for essential adjustments and the lefty knife for small tasks that require precision. He also uses the file and measurement tools more than he expected. The file has helped with smoothing sharp edges on components and even pushing disc brake pads back into place. In his words, it is the kind of tool that disappears into your kit until the moment you really need it.

Aria's Approach to Maintenance

Aria calls himself an impatient tool user, but he is always around the work. In Santa Rosa, the local shops know him well and usually let him wrench in their space. He prefers having a professional bring things to spec, but he enjoys learning how each tool fits into the process. He says the Roxon makes it easier to handle the basics without digging through a drawer or pack.

Navigating a Ride That Didn’t Go According to The Plan

He has had his share of moments where he was stuck far from home, but careful prep and the essentials in his pocket have kept disasters small. A multitool cannot fix everything, yet having a reliable one reduces most problems to minor inconvenience rather than full ride failure. For Aria, the Roxon plays a role in keeping those mishaps rare.

Gear Tips from Aria for Beginners

Have confidence in the tools you carry. Aria always brings tire levers and recommends riders build a small kit they trust. With modern tires being tough to debead, the right gear prevents a simple issue from turning into a bad day. He says a multitool like the Roxon turns stressful moments into manageable ones.

Reflecting on the Drive Behind Aria's Cycling Passion

Challenge drives him. He loves climbing stronger than expected or shaving time off a segment. Freedom follows closely behind. For Aria, nothing compares to the feeling of being out on the road with nothing but the bike, the scenery, and the tools that keep everything moving.

Aria's favorite place for recovery

A good coffee and a place to sit. When he is in Northern California, Pascals in Glen Ellen is his default stop.

Here's where you can follow Aria's rides or see more of his work

You can find Aria on Strava, and you can catch him at the Maap Lab store in Los Angeles.